updated: Jun 11, 2021 08:00 EDT
June 11, 2021 (Newswire.com) –
Starting on July 1, student-athletes in Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Maryland, Michigan, Mississippi, Montana, Nebraska, Nevada, New Jersey, New Mexico, and South Carolina will be able to fully utilize The Athlytic app to use their name, image, and likeness (NIL) to make money without negative consequences.
Athlytic will be one of the first platforms to help educate, support, and connect student-athletes to brand partners, making it easier for the players to monetize their name and likeness while still being able to perform at a high level in their sport and in academics.
Co-founded by professionals Jared Eummer and Ashton Keys, the startup arrives at a historic time for the amateur and college sports industry.
“It’s essentially an agent in your pocket, a representative in your pocket that’s going to showcase different companies that are interested in you, your persona, your APIs on your social media platforms that showcase who you are, what you like to do, what you’re posting about and what aligns specifically with brands,” Eummer said.
Eummer and Keys had the opportunity to present Athlytic to the MTN DEW Real Change Opportunity Fund. Founded in June 2020, this is a million-dollar fund to help Black entrepreneurs who are current students or recent alumni from Historically Black Colleges and Universities (HBCUs) connect with PepsiCo partnerships to turn ideas into ventures.
Athlytic was named a finalist for the fund, receiving $42,000 for their top-four finish. In addition to money, they received mentorship from different judges and different representatives from MTN DEW.
Eummer says ultimately he and Keys want to give opportunities to athletes — especially those from poverty, and underrepresented communities — a chance to take care of their families and give back to their communities.
To find out more about Athlytic or how you can utilize/be involved, please head over to www.athlytic.io.