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CHARLOTTE, N.C., Oct. 05, 2020 (GLOBE NEWSWIRE) — LPL Financial LLC, a leading retail investment advisory firm, independent broker-dealer and registered investment advisor (RIA) custodian, today announced that Reason Financial has joined LPL Financial’s broker-dealer and hybrid RIA platform, leveraging LPL as a custodian. They are affiliated with Merit Financial Group, an existing LPL enterprise firm. The team reported having served more than $200 million in brokerage, advisory and retirement plan assets*. They are the second team join Merit from Avantax Wealth Management, part of Blucora.