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Press Release updated: Sep 10, 2020 09:00 EDT

​Netsertive, the leading Digital Advertising Platform for multi-location businesses, announced enhanced Facebook Automotive Inventory Ads as a new capability for the Netsertive Platform. These enhancements enable the Platform to dynamically optimize ad spend across its existing portfolio of high-performing digital advertising products. The new ad format will help manufacturers, auto groups, and dealerships embrace the changing face of consumer shopping behavior and get their vehicles in front of more car buyers online with a more efficient ad spend. 

As automotive retailing is being disrupted, dealers can no longer simply post their inventory online and hope for the best. Facebook’s Automotive Inventory Ads leverage Netsertive’s Dynamic Inventory Catalogs to match in-market shoppers with real-time inventory availability online. The feed surfaces VIN-specific details, price, and pictures to match vehicles, down to the specific makes and models that shoppers show intent to purchase. Netsertive’s Platform integration with Facebook provides auto dealers with instant access to Automotive Inventory Ads, making it simple to incorporate this powerful ad format into the marketing mix without complicated system integrations.

For the Russ Darrow Group, the additional dynamic creative capability on top of Netsertive’s multi-channel Digital Advertising Platform has allowed the company to reach more local auto buyers and turn them into customers. The 15-location automotive group, that sells both new and used inventory across Wisconsin, incorporated automotive inventory ads into its existing mix of digital ads across search, display, social, and video, driving a 176% increase in form fills to “Schedule a Test Drive” with a 49% decrease in cost per lead. 

“At Russ Darrow, we strive to find partners — not vendors,” said Kelly Phillips, Marketing and BDC Director of the Russ Darrow Group. “Partnering with Netsertive has allowed our marketing dollars to be more targeted and produce better-quality conversion opportunities within our BDCs and on our showroom floor. We aren’t looking for vendors that just tell us everything they do well. What I love about Netsertive is not only do they know what they are doing, they also know when something hasn’t worked. They allow us all to be part of the process, which has yielded better results.”

“Every marketer in the world right now is trying to do more with less,” said Steve Leonard, CEO of Netsertive. “Dynamic inventory feeds allow marketers to serve a highly targeted, relevant message to in-market shoppers. Layering this capability into our existing suite of digital channels is helping our customers’ ad spend go farther.”

Automotive Inventory Ads through Netsertive’s Platform are available this fall. For more information, visit www.netsertive.com/automotive-inventory-ads.

About Netsertive​​

Netsertive is a digital advertising platform that helps multi-location businesses drive more leads and sales at the local level. Founded in 2009, over 1,500 retailers, franchises, auto dealers, hospital systems, and media companies use Netsertive’s award-winning technology and team to run localized, digital advertising campaigns at scale.

Contact: 
Coleen Kinen-Ferguson, Netsertive
ckinenferguson@netsertive.com
(800) 940-4351

Source: Netsertive