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Press Release updated: Sep 4, 2020 08:54 EDT

You! Lingerie™, leading designer brand of fashionable maternity and nursing undergarments announced today that it will be merging with its sister brand Preggo Leggings™.

Both companies have been operating out of the same 7,000-square-foot fulfillment facility in Roswell, Georgia, under parent company Made With Love Brands™. Effective immediately, You! Lingerie will merge its e-commerce operations with Preggo Leggings, making www.preggoleggings.com the primary destination to purchase all You! Lingerie products.

Moms can now conveniently shop for all their fashion-forward essentials – nursing undergarments, sleepwear, maternity and postpartum leggings, jeans and more under one checkout cart.

“You! Lingerie™ and Preggo Leggings™ will maintain their individual brand identities but will join internally to combine synergies and marketing resources to increase growth and profitability,” said Xavier Eichelberger, COO and co-founder of Made With Love Brands™, who spearheaded the merger.

The partnership enables two iconic brands to deliver best-in-class products to expecting and new mothers in the maternity market.

“We are excited about the merge of both our sister brands; this is a great outcome and long overdue. With a shared passion for creating high-quality apparel for expecting and new moms, we believe the combined strength of both brands will provide unsurpassed experience, quality and value. We can now provide improved user experience that makes it easier to shop for a wider assortment,” says Uyo Okebie-Eichelberger, CEO and founder of You! Lingerie and Preggo Leggings.

Today, You! Lingerie and Preggo Leggings will continue their streak as the industry’s leading provider of fashion-forward, supportive, comfortable and functional maternity apparel.

About You! Lingerie

You! Lingerie™ was founded in 2010 by Uyo Okebie-Eichelberger to provide expectant and breastfeeding moms with stylish nursing and maternity lingerie. After going through her own pregnancy and breastfeeding her daughter with boring and matronly options, Uyo decided to take matters into her hands. You! Lingerie provides the perfect balance between functionality, support and comfort without compromising style or quality. You! Lingerie is headquartered in Roswell, Georgia, and is serving customers around the world.

About Preggo Leggings

Inspired by the wild success of You! Lingerie™, Uyo Okebie-Eichelberger sought to extend her reach beyond maternity and nursing undergarments and sleepwear to include the number one fashion staple during pregnancy when nothing else fits –  Preggo Leggings™. Preggo Leggings is equal parts comfy and cute maternity leggings that every fashionista mom cannot live without. The brand has since expanded its line to include jeans, shorts, faux leather and postpartum options. Preggo Leggings is headquartered in Roswell, Georgia, and sold online and at Nordstrom.com, serving customers around the world. For more information, visit www.preggoleggings.com.

About Made With Love Brands

Made With Love Brands™ is the parent company and distributor of fashion-forward and great quality brands for expecting/new moms and babies. It currently manages You! Lingerie™, Preggo Leggings™, and Ashmi & Co.™ For more information, visit www.madewithlovebrands.com.

Source: You! Lingerie™